Most of us have been there. It happens so quickly we often don't realize we've been in a car accident until the car comes to a complete stop. Who do you turn to for help? 9-1-1, right? Of course, unless your service advisor at your last maintenance appointment made such an impression that you call him first. [...more]
Myth or reality: A car salesman sends a customer to a competing dealership so that the customer can get exactly what they want. At Maroone Ford of Fort Lauderdale, Jim Voigt has been proving that it's not a myth at all. Kind, helpful and honest people exist in the car industry and we're proud to have him as a part of the AutoNation family. [...more]
Following the success of other companies using the power of the crowd to better their businesses (think MyStarbucksIdea.com), AutoNation launched an community site called AutoNation Ideas where you, our friends and customers, could share your thoughts on how we can improve our business.
Thanks to all of your fantastic ideas, we’ve got a solid benchmark for [...] [...more]
The automotive industry is changing and so are its customers. To get some insight into the NEW type of car buyer’s mind, I sat down with Randy Prange, CEO of Insights, Inc. Randy has made it his business both literally and figuratively to be the “Voice of the Customer.” [...more]