Tag Archive | "advertising"

VW ad creates ‘Darth Vader’ costume shortage

VW ad creates ‘Darth Vader’ costume shortage

Believe it or not, Volkswagen’s Super Bowl ad called “The Force” has (re)popularized Star Wars so much this Halloween season that some stores sold out of Darth Vader costumes by mid-October. Not sure what commercial we’re talking about? Before the “The Force” even aired it had already become a viral hit, logging more than 12.5 million views [...] [...more]

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Teen Driver Safety Week

Teen Driver Safety Week

With this week being Teen Driver Safety Week, we have decided to once again bring up a subject that is near and dear to our hearts: texting while driving. As you may recall, AutoNation partnered with the Broward County Sheriff’s department on their stop texting and driving initiative. So, why bring it up again? Everyone knows [...] [...more]

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Car ads: Deals too good to be true?

Car ads: Deals too good to be true?

Buying a new or used car is a long process. We're not even talking about the amount of time spend in the showroom. With car buyers spending over 15 hours researching vehicles before purchasing, we felt it necessary to help decipher the different offers and deals used in newspaper, television and radio ads. AutoNation will help you make sense of the confusing jargon and deals and tell you whether you're in for a great deal or one that's too good to be true. [...more]

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Poll: Vote for your favorite Super Bowl ad

Poll: Vote for your favorite Super Bowl ad

We want to hear from you. To help get the conversation started, each Monday we post a poll question to our blog, Facebook page and Twitter. In this week's poll, vote for the car commercial that stood out the most to you. You can view all of the commercials in their entirety below. Chime in! [...more]

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‘Punch Dub?’ VW adapts popular game as part of advertising campaign

‘Punch Dub?’ VW adapts popular game as part of advertising campaign

I’m late to the game. Seriously. I didn’t take note of Volkswagen’s new ‘Punch Dub’ campaign until now because I didn’t watch the Superbowl and I have a DVR (to gloriously fast forward through most commercials). Maybe I’ve gotten lazy or misplaced the remote, because I catch part of it every single commercial break. And [...] [...more]

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