Inside the GO Used Vehicle Supersale

By Lori Todd, AutoNation on Thursday, July 1, 2010

Depending on where you live or travel, you may know AutoNation by a different brand. In Denver, if you’ve ever purchased a vehicle from a GO Cars and Trucks dealership, you’re already an AutoNation customer.

Last week, our GO Cars and Trucks team pulled out all the stops to create the ultimate used car-buying experience at an off-site sale at Invesco Field. Over 900 used cars of all makes and models were hauled to the parking lot in front of the stadium and priced to sell.

What’s it like at a Supersale?

Denver Broncos Cheerleaders pose with fans

Denver Broncos Cheerleaders pose with fans

As AutoNation’s social media team, we were sent to get capture the true feel of the Supersale, from the customer’s point-of-view, and share that experience with our fans and followers.

Unless you’ve already narrowed down what vehicle you want, car shopping may include long hours at a number of different dealerships, which may or may not be conveniently located near one another. GO understands this and wanted to showcase all of our used car inventory in one convenient, central location while having a little fun.

Travel vouchers, maintenance plans, and gas cards were some of the prizes awarded to our customers during the sale. The Denver Broncos cheerleaders were on hand, posing for photos and signing posters. GO also had a technician ready to answer service questions (click here to see a video).

Jason Adams, a salesman from GO Chevrolet, let us tag along as he helped a customer, Marcy, find her next truck:

If you want to see what it’s was like at the GO Cars and Trucks Used Car Supersale, check out our Posterous blog from the event.

Next week: Desert Used Car Supersale in Las Vegas

You may have been to an offsite event before in your own city. In South Florida, our Maroone team holds these types of sales on occasion at Sun Life Stadium. Next week, our Desert stores out in Las Vegas will do the same. Follow our Desert social media accounts to keep up with all of the action:

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  • jziglar

    It was so cool to follow you guys while you were out there!

  • Used Cars

    Those cheerleaders would bring in a few shoppers, one would think.

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