By Lori Todd, AutoNation on Tuesday, April 27, 2010
I’m late to the game. Seriously. I didn’t take note of Volkswagen’s new ‘Punch Dub’ campaign until now because I didn’t watch the Superbowl and I have a DVR (to gloriously fast forward through most commercials). Maybe I’ve gotten lazy or misplaced the remote, because I catch part of it every single commercial break. And my boyfriend? He shouts at the TV, upset that Volkswagen is taking the fun out of the game – the rarity of spotting a classic Volkswagen Beetle.
The game, as we all learned it, consists of slugging your friend in the arm while shouting out “Punch Buggy” (or “Slug Bug”) upon sighting the car. Now, after over 50 years of fun (and lots of bruises), Volkswagen is expanding the game to encompass all of their models:
Volkswagen says they’ve found the man who started it all – Sluggy Patterson, and they’ve set him up with a blog and Twitter account so he can answer your questions about the game.
Sharp-eyed readers may notice the disclaimer on @sluggypatterson’s Twitter page though: “Sluggy Patterson is a fictional character. Sluggy and all of his posts are part of Volkswagen of America, Inc.’s advertising campaign.”
… which has us confused. Who’s this guy then?
Tell us what you think
Are you playing along (so you can slug more of your friends) or are you staying true to the original, classic Punch Buggy?